Under the guidance of China Building Materials Circulation Association, “HOME”Home Decoration Industry, together with China Hadoop Big Data and Fang Tianxia, recently released the “2023 China Home Consumption Trend Research and Industry Typical Sample Enterprise Results” in Beijing, after comprehensive research and evaluation, SATU was awarded the honorary certificate of “Typical Sample Enterprise in the Coating Industry” and “Typical Sample Enterprise in the Accessories Industry”, and was also awarded the “Consumer Favorite Paint Brand” and “Consumer Favorite Auxiliary Material Brand”.
According to this survey, “whole house decoration” has become a new home consumption trend. SATU’s whole-house coating solution can match and meet the differentiated needs of interior walls, kitchens and bathrooms, balconies, furniture and other home scenes with a variety of coatings and auxiliary materials with excellent performance, safety and environmental protection. At the same time, the “hands-on” SATU refresh service, the professional coating team can ensure the coating quality with high efficiency and high quality, help consumers get rid of cumbersome painting problems, and easily renew and warm their homes.
In terms of consumer groups, as young people gradually enter the stage of marriage and childbearing, they are also becoming an important force in household consumption. Keen on self-expression, they also put forward higher requirements for the appearance and personalization of the home. SATU’s innovative art paint products can well meet their needs, with unique textures and high-end textures, to help young consumer groups, to create a simple and design-oriented quality living space. At the same time, SATU has a deep insight into the changing color preferences of Chinese consumers, and at the beginning of this year, it refined and released the SATU-2023 Q1 Pop Colors to provide consumers with color matching inspiration and help create a colorful home space that highlights personality.
At the same time, short videos, live broadcasts and social media are also having a direct impact on the decision-making and consumption behavior of consumers, especially young people. SATU has always been committed to breaking new ground in the field of digitalization.
Winning this honorary title fully demonstrates the typicality of SATU in the coatings and auxiliary materials industry, and affirms SATU’s outstanding performance in brand, products, services and word of mouth, as well as its influence among consumers. In the future, SATU will live up to every choice and trust, and will continue to grow together with global consumers, starting from consumer needs, promoting the innovation of coatings and auxiliary materials and the upgrading of coating services, and helping millions of families refresh their better living space.
Post time: Dec-05-2023